Doing more with less in field sales operations: Using combinatorial optimization and customer segmentation techniques to boost sales outcomes

Our geographical clustering approach, to assign a locality to a Sales Executive(SE), improved in balancing the distribution of  SE utilization by 15.5%. With our approach, 71% of Sales Executives were evenly utilized (60-75% load) as opposed to only 44% of Sales Executives being in that bucket currently.

 2,422 views

Read More